Sharma Garages Group West Midlands

Sharma Garages Group recovered £18,600 and blacklisted 1,200+ vehicles with VARS Technology.

The Customer

Sharma Garages Group operates a successful forecourt chain, with sites in the West Midlands and Staffordshire.
With a busy portfolio of sites, Sharma Garages reached out to VARS Technology for support not just with reducing incidents of drive-offs, but to also help to better manage parking on some of their busier sites where vehicles had often been parked for long periods of time despite the drivers not making use of the forecourt’s services. This meant at times that paying customers had trouble with finding a parking space, preventing important retail sales.

The Solution

The full VARS ANPR solution was installed at five of the busiest Sharma Garages sites. With large parking management providers often uninterested in the smalll number of spaces at many forecourts, the VARS solution proved ideal as it meant that parking could be managed and monetised using the same ANPR solution used to protect the site against fuel theft. This system allows busy sites to limit the amount of time a vehicle can remain parked to just 90 minutes, more than enough time for shoppers to visit the site but able to issue fines to drivers that leave their vehicles parked for long periods of time.
Following the success of VARS ANPR and debt recovery, facial recognition has also been installed at one site to protect against retail theft and aggressive behaviour.

The Results

• Over £18,600 in lost fuel costs recovered
• £4,500 in additional revenue from parking charges
• More than 1,200 vehicles blacklisted across five sites
• Estimated £151,000 in fuel theft prevented during 2024

Testimonials

Featured Endorsements & Contributor Spotlights
5/5

"After installing our VARS System, problems on the forecourt have dramatically decreased. The team are fantastic and the service is superb, quality of images is second to none, even at night, and the ability to search the database and put markers on vehicles has been so useful, I just wish we had installed years previous. We also use the system as a tool, to help us serve our customers better, if we have a disabled customer or elderly who requires assistance, we have it set to inform the cashier they are on site. The added security this provides to the site is brilliant. However large or small your petrol station is, you need this, it is without doubt the best investment we have made. Anybody who would like to see our system in operation, please come and see us and you would be most welcome. I welcome this as over the years we have had to become the police for our own sites and if we can all share knowledge of challenging number plates we can protect our business better."

Managing Director Laurels Group
5/5

“The VARS System has been an excellent addition to our business, it has significantly reduced the drive-offs we are getting and saved us a lot of fuel loss. We have started getting a lot of money back and the added bonus of the income we receive from parking means the system pays for itself. It has become and invaluable part of our business.”

Valli Forecourts
5/5

“I highly recommend VARS – it’s the extra layer of protection every high-footfall Petrol Station needs. Without it, we’d be running almost blind. It captures every single vehicle that enters our forecourt, giving staff the reassurance that even if they miss something unusual, VARS doesn’t. The visible screen in the background adds another layer of security — customers see the system in action, with number plates displayed clearly, and that sends a strong message. For the cost of installation and the value it delivers, it’s a no-brainer. Without a doubt, it’s the best investment I’ve ever made for my petrol station. They deal directly with the DVLA, send out the necessary letters, and manage the full process. That’s a huge headache taken off your plate. Most owners simply don’t have the time for that — and in our industry, time is money.”

Managing Director Shell Redhouse Hannington
5/5

“Working with VARS has been a game-changer for managing fuel theft and unpaid incidents, giving us the confidence to operate smoothly knowing repeat offenders are effectively handled.”

Managing Director Gardner Garages
5/5

“VARS is the first system in the past 25 years that has managed to get money back into our bank account after a drive off or no means of payment. The system is excellent at recovering money from accidental drive offs, as well as those customers that are prepared to see if they can get away without paying for fuel. Excellent back-office system gives the ability to check registration activity at the site”.

Fraser’s Retail Ltd
5/5

“As a Fuel Loss prevention officer, we went to market and tested several companies, including VARS Technology. They produced a fast & simple to use end to end solution using forward thinking technology. The whole process could not have been easier especially when you are able to tailor make the service specific to your individual sites. Regarding parking, it helped us control areas with parking issues. They have been flexible to allow us to have control over parking tickets for customers who we are not trying to charge & improve the convenience of parking on site. They respond to emails very quickly and their portal is easy to use. VARS will be rolled out across EG Group’s UK estate”.

Fuel Loss Prevention Officer EG Group
5/5

“We only have a small car park but the VARS System has enabled us to generate revenue from it. Retail sales are also up as the car park is full of paying customers instead of people leaving cars”.

EG Group

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